In March 2025, we had the pleasure of designing an unforgettable experience for the launch of the new JAECOO 7 SHS — a model that boasts an impressive 1200 km range and seamlessly blends elegance with a spirit of adventure.
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Description & Defining
The SHS in its name stands for ‘Super Hybrid System,’ which means—you guessed it—the new car is a hybrid. Specifically, the Jaecoo J7 SHS slots into the competitive subcompact to compact SUV segment with a hybrid powertrain that’s good for340hp and525Nm of torque. Decent numbers overall, but perhaps its most eye-catching trait is its advertised1,200km of driving range.
Challenge & Solution
Our brief emphasized two key values: sophistication and exploration. To bring this vision to life, we crafted a creative concept inspired by the timeless allure of the safari. We wanted journalists to feel the balance between refinement and rugged capability — exactly what defines the JAECOO 7 SHS.
Venue finding was a strategic cornerstone of the project. We selected an adventure park just a short distance from Milan, offering a unique and accessible escape into nature. The setting allowed us to build a dynamic itinerary where participants could push the vehicle’s limits on different terrains, while enjoying a premium, curated experience from start to finish.
From the meticulously branded environments to the personalized driving routes, every touchpoint reflected the brand’s commitment to adventure, without ever compromising on elegance.
The feedback was outstanding: journalists praised both the exceptional autonomy of the JAECOO 7 SHS and the immersive, thoughtfully crafted journey that made the car’s spirit come alive.
At No Big Deal, we believe that every test drive should be more than a road trip — it should be an experience that transforms brand values into unforgettable memories.
