Driving Goodness: A Corporate Social Responsibility Activation. EV9 — KIA’s latest electric SUV — was transformed into a fully equipped medical support vehicle, officially donated to AVIS Milano.
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Description & Defining
At No Big Deal, we believe that corporate social responsibility projects should inspire real action — and create lasting impact.
That’s why, together with KIA, we designed and delivered an engaging public activation in the heart of Milan: Piazza Duomo.
The concept was simple but powerful: get people involved in a collective mission — achieving a concrete goal for the community.
Through an interactive and participatory experience, visitors were invited to contribute towards reaching a milestone: the donation of a fully equipped medical car to AVIS Milano, supporting blood donation initiatives and saving lives.
Challenge & Solution
The event combined emotional engagement with tangible results.
Participants could actively contribute, feel part of something greater, and see the impact of their involvement unfold in real-time.
Thanks to the donation of the 100% electric EV9 SUV by KIA, we will expand our support to the community by ensuring the transport of medical teams during critical patient transfers carried out in collaboration with the Mobile Resuscitation Center.Stefano Fortunato – AVIS Cologno President
The setting in Piazza Duomo, one of Italy’s most iconic squares, amplified visibility and created a highly emotional atmosphere that connected people, brand, and cause in an unforgettable way.
Thanks to this initiative, an EV9 — KIA’s latest electric SUV — was transformed into a fully equipped medical support vehicle, officially donated to AVIS Milano.
At No Big Deal, we turn CSR projects into shared experiences, capable of strengthening brands while making a real difference.
