KIA Dealer Convention & Test Drive Days
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Description & Defining
A corporate event held in Courmayeur and dedicated to the dealer network and partners, with the aim of strengthening relationships, sharing institutional content, and creating an immersive and engaging experience.
Challenge & Solution
We oversaw the overall design and coordination of the event, managing a structured and multi-format concept that involved over 70 dealers and more than 200 guests.
The project included the organization of the dealer convention, featuring guest speaker Julio Velasco, the creation of the Partner Village with the coordination of 12 partners and their respective booths, and the management of three dedicated car expo areas.
In parallel, we developed the institutional content, curated the artistic coordination of the entertainment and show, and managed all logistical and operational services.
The design also included a comprehensive technical and staging solution, featuring the creation of an immersive screen supporting both content and scenography. This was designed to enhance the stage, amplify the impact of the talks, and deliver a strong visual experience, while ensuring narrative consistency and a seamless overall flow.
A structured, coherent, and highly experiential event, successfully integrating institutional moments, networking, and entertainment. The event delivered an immersive, high-level experience for dealers, partners, and guests, fully aligned with the brand’s objectives.
