Kia takes gaming “to new heights” at Lucca Comics & Games 2025.
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Description & Defining
Kia Laners Skybox is an esports activation happening in Lucca comics, the most important comics and gaming festival in Europe.
Challenge & Solution
A spectacular debut for Kia at Lucca Comics & Games, featuring a panoramic skybox: a truck that rises up to 8 meters high, hosting gaming stations dedicated to League of Legends for a one-of-a-kind experience – the first-ever elevated gaming session in the history of the festival. Adding to the excitement, creators and cosplayers will bring the space to life with entertainment moments and audience interaction.
Also on display will be the new Kia EV4, completing an installation designed to amaze and to offer a truly unique perspective – in every sense – within the event.
