Exibition Booth for Garden Robots
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Description & Defining
Designing a 100 sqm exhibition stand meant embracing a new and ambitious mission: to impress not only through the product itself, but through the entire exhibition experience.
The project was conceived to elevate the brand presence through innovative design solutions, refined detailing, and a carefully selected palette of materials, creating a space capable of reflecting the technological excellence of KRESS.
Particular attention was dedicated to showcasing the brand’s new flagship product, the Voyager robotic mower — an advanced autonomous solution capable of managing up to 28,000 sqm of green areas without human intervention.
The stand was designed to enhance the product’s innovative character, turning technology into a clear, engaging, and visually striking experience for visitors.
Challenge & Solution
The main objective was to move beyond the traditional exhibition approach — commonly adopted by competitors — based on simple product display.
Instead, the stand was conceived as an immersive brand environment, where technology, engagement, and spatial quality worked together to create a distinctive visitor experience.
Digital technology played a key role in the project, with large LED wall screens used to communicate innovation and capture attention, while a dedicated lead generation area encouraged interaction and meaningful contact with visitors.
A private meeting room was integrated into the layout to host strategic business conversations in a comfortable and professional setting.
Rather than overcrowding the space with products, we deliberately reduced the number of displayed units, allowing the stand to feel more open, refined, and welcoming. This approach helped focus attention on the most innovative solutions while enhancing the perceived value of the brand.
The result was an exhibition space designed to be inviting, engaging, and premium, capable of attracting visitors through atmosphere and experience rather than quantity.
The entire stand installation was carried out using WORX professional tools, a brand owned by the client. This choice allowed us to strengthen the connection between the exhibition project and the KRESS ecosystem, turning the production phase itself into a meaningful brand experience.
Rather than remaining behind the scenes, the construction process became part of the storytelling, highlighting the reliability and performance of WORX tools in a real working environment.
To emphasize this approach, we produced a dedicated social media video titled “Men at WORX”, showcasing the team during the stand assembly and celebrating craftsmanship, precision, and technology in action.
The content was created specifically for KRESS social media channels, transforming the production phase into an engaging communication opportunity and reinforcing the brand’s identity beyond the exhibition space.
