Designing Innovation: KIA Concept Cars at Milan Design Week 2025
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Description & Defining
At No Big Deal, we’re proud to have been chosen by KIA Korea Headquarters to bring their vision to life at Milan Design Week 2025 — one of the most prestigious design events in the world.
The installation showcased three cutting-edge KIA concept vehicles: WKNDR, PV5, and EV2, each embodying the future of mobility through bold design and innovation.
Our mission was to create a setting that would not only highlight these extraordinary vehicles but also align with the creative spirit of Milan Design Week.
Challenge & Solution
We were entrusted with the overall coordination of the installation, including the management of the spectacular HELINOX structure that elegantly covered and framed the vehicles.
This architectural piece served as both a functional and symbolic element — a lightweight, futuristic shelter that amplified the concepts of exploration, sustainability, and advanced design.
I couldn’t be happier with the results! Andrè Franco Luis – Interior and UI Design Director @KIA
Throughout the entire week press, influencers and content creators from all over the world were invited into an immersive brand experience that perfectly fused automotive excellence with contemporary art and future design.
At No Big Deal, we transform visionary ideas into tangible experiences — connecting brands to culture, creativity, and the future.
